America's Lead Source Adds HotLoan.com to Web Arsenal

San Diego , CA .  July 18th, 2007.  America's Lead Source (ALS), the mortgage industry's leading provider of home loan inquiries for America's mortgage community, has now added the internet site HotLoan.com ( www.hotloan.com ) to its portfolio of companies.

HotLoan™ is committed to providing real time leads as they happen.  According to ALS CEO and co-founder Michael Corradini , “With the acquisition of the www.hotloan.com Internet site, we are moving towards a new paradigm shift in lead generation.  Typically, our loan officers and lenders are notified of new mortgage inquiries while the new customer is still sitting at the computer.”

Corradini continued, “Unlike other companies that may sell stale leads many times over, HotLoan is focused on building true partnerships with our loan officer clients”.  By limiting the interaction between interested consumers to one or two loan originators on a real time basis, HotLoan aims to achieve the industry's highest closing performance, all with a cost structure that is affordable and extremely competitive.

“When trends start getting tougher, some firms simply stop advertising and avoid seeking good business relationships, a mistake that often leads to disaster,” claims Corradini. “By partnering with HotLoan, our clients get an immediate influx of valuable leads designed to increase business – real people looking for real financing in real time - it's a true win-win situation that we are proud to provide.”

With its marketing consultants standing by with specialized revenue-increasing programs in place in all 50 states, interested loan officers and lenders are invited to call 866-532-3711 x1 or email to support@hotloan.com for more information on custom solutions that can start in as little as 24 hours. 

www.alsource.com

www.hotloan.com